With his three eldest sons, Herbert establishes Herbert Terry and Sons Ltd. One son is made responsible for finance, one for sales and one for production.
Adjusting to peace time levels of demand the company starts to sell its own products, such as toast racks, bicycle saddles and spring clips, under the Terry’s brand.
George Carwardine develops a theoretical concept for balancing weights using springs, cranks and levers. Working with springs developed by Terry’s, a patent is filed and the first Anglepoise lamp is launched.
The four spring version was felt to be too industrial for a domestic market. So George, working with the designers at Terry’s, comes up with the three spring version, known as the 1227. It has steel arms and a three tier base.
Jac Jacobsen, an importer in Norway was buying Anglepoise lights on his textile machines. He signs an agreement with Terry’s to manufacture in Norway. On the day that war is declared, the Anglepoise is advertised in the Telegraph as the “ideal blackout lamp”. Lamps are later produced for the navigator’s chart table on WW2 bombers.
Post war material shortages were causing problems for manufacturers and aluminium is substituted for steel for the arms of the Anglepoise. Terry’s sign an agreement with Hella to manufacture in Holland. The following year they license Luxo to market the light in the USA.
Anglepoise makes it into the pop charts. Robyn Hitchcock, the lead singer in the punk rock group, “The Soft Boys”, amongst the most influential of the punk/new wave bands, composes a song called “I want to be an Anglepoise lamp”
The innovative sculptor, David Mack takes 360 black Anglepoise lights and forms a large, flowing hand for an exhibition at the Oxford Museum of Modern Art. He utilises the adjustability of the Anglepoise to create the desired form.
A team searching for the Loch Ness Monster had found a WW II Wellington Bomber. It is raised from the water and fitted with a new battery the Anglepoise navigator’s light still works! The plane called R for Robert is moved to the Brooklands Museum.
The highly respected product designer Kenneth Grange, responsible for the Kenwood Mixer, the Kodak Instamatic, 125 trains and the updated London black cab, turns his mind to the Anglepoise. His creation is the Type3, a classic in its own right.
A Giant Anglepoise is produced for the Roald Dahl Museum and Story Centre. A second is sold to film director Tim Burton, at a charity auction. The Giant creates so much interest that it is put into volume production.
Anglepoise celebrates 75 years by reissuing the original 1227 design. It receives recognition by being placed on a Royal Mail Stamp celebrating British Design classics including the Mini, Concorde, Routemaster, Polyprop chair and the Spitfire.